Drawn from the work of Walt Disney

How we get "unstuck" ? How do we progress an idea that seems to be going nowhere ? How can we find more options or choices about what to do in a situation ?

The Disney Creativity Strategy offers an explicit technique to help all the above situations. It was modelled by the Disney Corporation which had three departments focusing on different senses.

The DREAMERS (idea, vision, or outcome creators)
- Visual Dissociated Does it look right ? Is it what's wanted ?

Think of a time when you were really creative and had some creative choices to make. Step into the dreamer role and relive it. If not, think of a metaphor associated with the problem and chunk it - up and down. What choices did you make ?

The REALISTS (implementers, resourcers)
- Feelings Associated Does it feel right ? Does it work?

Think of a time when you were being careful or realistic. Is there a tried and tested framework that you used ? Did you check out what others thought ? Where did the resources come from ?

The SPOILERS (critics) - Auditory Associated (inner voice)
Does it sound right ? Is it interesting or entertaining ?

Think of a time when you criticised a plan in a constructive way and saw the weaknesses as well as the strengths, and identified the problems. What were you saying to yourself ?

After each step you go back to a neutral position (Meta position). Then go back to the dreamers position and change the idea, vision or outcome to overcome the feedback from the other positions. Notice which one of these three roles were missing in meetings to ensure a balanced decision is reached.

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