Hierarchy of Needs

Abraham Maslow observed that people strive to fulfil a variety of needs. These needs range from basic needs, such as food, warmth and shelter, followed by emotional and social needs such as appreciation and acceptance, up to more personal needs expressed as 'self-actualisation'.

When the desires at one level are met, the need grows to be satisfied at the next level up. Not everyone reaches the level of self-actualisation.

The hierachy of needs provides a valuable guide to what motivates people - such as an attractive working environment or a position with status. Some organisations provide packages of rewards or perks as incentives for employees to aspire to higher levels of responsibility.

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